The Bizmanualz™ Sales & Marketing Policies, Procedures and Forms provides business with a process approach to operating typical segments of the Sales & Marketing function. This includes Marketing Planning, Marketing Tactics, Sales, Sales & Marketing Administration, and Product Management.
Marketing Planning and Tactics:
As mentioned previously, marketing departments have a set budget with which to operate and generate leads. The Bizmanualz™ Sales & Marketing Policies, Procedures and Forms
provides procedures for outlining company strategies and applying them to marketing functions and tactics ranging from direct mail to internet marketing. The emphasis in these procedures is continual improvement.
Even a small company that can not afford expensive market research should not conduct marketing operations in the dark. Applying the Plan-Do-Check-Act approach means that even if the starting plan is crafted with intuition instead of information, it doesn’t have to stay that way. Continually collecting information about how effective different marketing efforts are in garnering leads that become sales removes the guess work. You eventually conduct marketing based on what is known, not guessed.
The section on Marketing Planning includes procedures for developing mission, vision, and strategies for employing specific marketing tactics (i.e. trade shows, internet marketing, direct mail, advertising, and telemarketing) in the Marketing Tactics section.
Sales Tactics:
There are a wealth of books, articles, and other advice on how to be successful in sales. While these sources contain lots of good advice, can it all be applied directly to the way sales need to be conducted at your business? Again, a critical aspect of conducting a sales call is to have a plan and collect information while performing the plan. Through the P-D-C-A methodology, the information collected and employed relates directly to a particular business and the products and services being sold.
The Sales section includes procedures on Customer Life Cycle Management and Sales Management, as well as Qualifying Leads, Sales Calls, Customer Improvement and Customer Service.
Sales & Marketing Administration:
Properly designed processes implemented through well written procedures are also important in carrying out Sales & Marketing administrative functions. The Bizmanualz Sales and Marketing Policies, Procedures, and Forms also include procedures on Document Control and Record Control which applies these important ISO requirements to Sales & Marketing administration. Other including administrative procedures include Sales Hiring, Sales Compensation, and Sales Training.
Product Management:
The Bizmanualz Sales and Marketing Policies, Procedures, and Forms also includes procedures covering product management functions such as Product Life Cycle Management, Product Launch, and Product
Development, so the Plan-Do-Check-Act process philosophy can be applied to these important business areas as well.
Product Management, which usually falls under the marketing rubric, plays a vital function in coordinating efforts different organizational departments to support a product or product line through its life cycle in order to maximize the benefits, to the company and the customers, of producing and selling the product
Improve Your Sales & Marketing Operation:
The Bizmanualz Sales & Marketing Policies, Procedures & Forms manual is desgined to help you achieve the improvement you need in your Sales and Marketing operation. While no book or manual can explain and detail every objective and subjective aspect of running a sales and marketing department, we feel Bizmanualz™ takes a somewhat unique approach in managing sales and marketing as other business operations are managed. No book or manual on sales and marketing could also cover the unique particularities of your business. We try to present the basic concepts and principles behind implementing a "Plan-Do-Check-Act" approach that can be adapted to your particular business and situation.
Marketing Planning and Tactics:
As mentioned previously, marketing departments have a set budget with which to operate and generate leads. The Bizmanualz™ Sales & Marketing Policies, Procedures and Forms
provides procedures for outlining company strategies and applying them to marketing functions and tactics ranging from direct mail to internet marketing. The emphasis in these procedures is continual improvement.Even a small company that can not afford expensive market research should not conduct marketing operations in the dark. Applying the Plan-Do-Check-Act approach means that even if the starting plan is crafted with intuition instead of information, it doesn’t have to stay that way. Continually collecting information about how effective different marketing efforts are in garnering leads that become sales removes the guess work. You eventually conduct marketing based on what is known, not guessed.
The section on Marketing Planning includes procedures for developing mission, vision, and strategies for employing specific marketing tactics (i.e. trade shows, internet marketing, direct mail, advertising, and telemarketing) in the Marketing Tactics section.
Sales Tactics:
There are a wealth of books, articles, and other advice on how to be successful in sales. While these sources contain lots of good advice, can it all be applied directly to the way sales need to be conducted at your business? Again, a critical aspect of conducting a sales call is to have a plan and collect information while performing the plan. Through the P-D-C-A methodology, the information collected and employed relates directly to a particular business and the products and services being sold.
The Sales section includes procedures on Customer Life Cycle Management and Sales Management, as well as Qualifying Leads, Sales Calls, Customer Improvement and Customer Service.
Sales & Marketing Administration:
Properly designed processes implemented through well written procedures are also important in carrying out Sales & Marketing administrative functions. The Bizmanualz Sales and Marketing Policies, Procedures, and Forms also include procedures on Document Control and Record Control which applies these important ISO requirements to Sales & Marketing administration. Other including administrative procedures include Sales Hiring, Sales Compensation, and Sales Training.
Product Management:
The Bizmanualz Sales and Marketing Policies, Procedures, and Forms also includes procedures covering product management functions such as Product Life Cycle Management, Product Launch, and Product
Development, so the Plan-Do-Check-Act process philosophy can be applied to these important business areas as well.Product Management, which usually falls under the marketing rubric, plays a vital function in coordinating efforts different organizational departments to support a product or product line through its life cycle in order to maximize the benefits, to the company and the customers, of producing and selling the product
Improve Your Sales & Marketing Operation:
The Bizmanualz Sales & Marketing Policies, Procedures & Forms manual is desgined to help you achieve the improvement you need in your Sales and Marketing operation. While no book or manual can explain and detail every objective and subjective aspect of running a sales and marketing department, we feel Bizmanualz™ takes a somewhat unique approach in managing sales and marketing as other business operations are managed. No book or manual on sales and marketing could also cover the unique particularities of your business. We try to present the basic concepts and principles behind implementing a "Plan-Do-Check-Act" approach that can be adapted to your particular business and situation.
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